“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon Leader, legendary graphic designer and creator of the FedEx logo
“You have to work hard to get your thinking clean to make it simple.” – Steve Jobs
Simplicity and clarity.
Those were our two guiding principles throughout the logo redesign process. Simplicity requires clarity of thought. Clarity of thought requires a deep understanding of subject matter.
In our case, that understanding came from more than two decades of providing government clients with software that works to serve the public. We considered what our government partners expect from us, and what constituents expect from them.
Our new “Golden G” logo represents a pledge to sustained excellence in delivering the gold standard of government software products and services. The clean, simple, modern look also signals our unending emphasis on progress and innovation.
Visit us on social media and share your thoughts on the new logo.